<![CDATA[
<BODY BGCOLOR="#350011" TEXT="#ff6600" LINK="#ff0000" VLINK="#bf4700">
Print was a great improvement on the older alphabetic writing. Print is
not only a technology of movable types and of the first mechanization of
a handicraft, it had all of the startling <A HREF="culture.html">implications</A>
that automation now has for us with regard to the <A HREF="reprocusion.html">reorganizing
of work</A>. Print reorganized the work pattern by specialism. Instead of
a man knowing all aspects of his craft, he learned one operation only and
work was <A HREF="analytical.html">broken up into bits</A>. Humpty-Dumpty
literally fell off the wall with print, and the types were scattered hither
and thither. But print created a new environment. Any technology creates
a new environment, a new set of <A HREF="relation.html">relationships among
people</A>. Print created the public; no kind of handwriting was capable
of creating a public. It wasn't strong enough or powerful enough technologically
to create what is called a public. With print came into existence for the
first time in human history the public.<BR>
<BR>
<BR>
- Marshall McLuhan <BR>
<P><CENTER><IMG SRC="../images/contemp.jpg" WIDTH="250" HEIGHT="170" ALIGN="BOTTOM" NATURALSIZEFLAG="3"> </CENTER>
</BODY>
]]>